This campaign was all about encouraging people to play with the Lightroom mobile app’s features by renaming the tools to highlight their ability to transform everyday photos into the ones you actually want to post. We used each social film as an opportunity to get inside the neurotic, particular, self-conscious, often hilarious and always relatable mindset of the everyday photographer.

Agency - 72AndSunny
Creative Direction - Lauren Smith / Sean Matthews
Art Direction - Bartolome Graziana
Copywriting - Scott Reedy
Directors - Bartolome Graziana / Scott Reedy
Editor - Thomas MacVicar