This ad features the frightening statistic that Diabetes is growing fast in Quebec. The campaign wanted to draw attention to the amount of lives affected by the disease and did so through seeking locations with high holding capacities - none of which were sufficient.
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Creative Director: Gaëtan Namouric
Art Director: Bartolomé Graziana
Copywriter: Alexandre Emond-Turcotte
Diabete - 2025 from Bartolome Graziana on Vimeo.