As the world faces more disasters than ever more people than ever are searching to become first responders.

Through their searches, we reveal putting other’s lives before their own not only requires strength and bravery, but also empathy, humility, vulnerability, resilience, and humanity.

Agency - 72AndSunny
Creative Direction - Dominic Goldman
Art Direction - Bartolome Graziana
Copywriting - Scott Reedy
Editor - Nick Gartner
Sound - Lime Studios
Producer - Erika Ruiz