April 2015 : Nepal is ravaged by two earthquakes that leave millions of lives in turmoil. To help the victims, Habitat for Humanity rallied five big brands to the cause.
5 major brands : Home Depot, Chevrolet, Telus, Gaz Metro, Intact Insurance each donated 2 days of their airtime, allowing their ads to be interrupted with an urgent message from the humanitarian organization.
For two days, the airwaves shook in solidarity with Nepal. We were able to move audiences to act and raised thousands of dollars towards the reconstruction in Nepal.
Winner GOLD Marketing Awards 2016
Client : Habitat for Humanity
Copywriter : Alexandre Emond Turcotte
Art Direction : Bartolomé Graziana
Edit : Fabrice Fenoy
Sound Engineer Apollo Studios : Francois Belanger, Pascal Desjardins