We helped reveal the all-new Infiniti QX50 at an event the night before the 2017 LA Auto Show. An immersive 360-degree film explored our human capabilities and showed how the QX50 can help push them further. The audience was placed in the center of five 50-ft screens in a circular formation.

Director: GMUNK
Agency 72andSunny
Group Creative Director: Gui Borchert
CD/Designer: Sean Matthews
CD/Writer: JC Abbruzzi
CD/Writer: Nate Virnig
Sr. Designer: Bart Graziana
Sr. Writer: Lauren Ferreira
Designer: Gideon Gillard
Writer: Cory Conrad