Loto Québec sponsors festivals across the country. "Conte en îles" is one of them, focused on story-telling. In order to highlight this festival we created a field activation, and brought the tales to town, this is the case-study.
(Click CC on the video's toolbar for english subtitles)

Agency: Bleublancrouge
Creative Director: Christian Ayotte
Art Director: Bartolomé Graziana
Copywriter: Alexandre Emond-Turcotte

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