Murad, a skincare company, wanted to shine a light on cultural stress—digital dependency, overwork, lack of human connection. And the effect it all has on our skin. We made our point by showing how being dependent on technology is just as unhealthy has any other addiction.



Client - Murad Skincare
Director - Kassim Norris
Cinematographer - Harrison Schaaf
Line Producer - Brian Armstrong
Creative Director - Evan DeHaven
Sr. Producer - Jonny Edwards
Brand Director - Megan Woods
Writer - Lauren Ferreira
Art director - Bartolome Graziana