This ad launched SICO’s ingenious Evolution paint product.
To showcase the products protective and ultra-washable features we used kids being utterly charming.
The campaign included TV, billboards, magazine print, and web banners.

Agency: Bleublancrouge
Creative Director: Gaëtan Namouric
Artistic Director: Bartolomé Graziana
Copywriter: Luc Dupéré
Director: Alexandre Lafortune/ Nicolas Monette